I’ve been spending the day listening to the negative feedback about our Tibet Super Bowl commercial, and want to take a crack at explaining why we created this campaign.
Fortunately for us their first project not only raises money for homeless people across Victoria, it also gives Melbournians a great excuse to go out and dig up some pre-loved designer bargains – so mark Saturday the 24 of September, 2011 into your diary with Federation Square as your destination.
as well as drawing attention to a good cause, I’d also like to draw attention to how to draw attention to a good cause; because We Don’t Care Inc. have done that so well.
With beautiful photography by James Pipino and fantastic styling by Vass, there are few better ways to both create desire around the fashion and spread the word about the cause then by outputting quality imagery like this. This spreads. It cuts through. And that’s important regardless of whether you’re promoting a brand, a product, or a cause.
New activities?
In spite of the above somewhat pessimistic comments, any member society which has an idea for some new project, to be undertaken in the name of the World Federation, should contact me or another member of the Board of Directors. If such a proposal is accepted by the Board and should require extra funding, then a special appeal could perhaps be made to member societies for this purpose.
The World Federation is a loosely-related, global network of organizations with a variety of objectives, ranging from the promotion of living wills and their legislation to positive laws permitting assisted suicide and voluntary euthanasia. Basically, I am pleased to note that our links remain good.
How We’re Helping These Causes
We took this approach knowing that, if anything, they would bring more funding and support to the highlighted causes. That’s why organizations like Greenpeace, buildOn, The Tibet Fund, and the Rainforest Action Network all decided to throw their support behind the campaign (read Greenpeace’s blog post here and the Rainforest Action Network’s post here). In fact, the feedback led us to make changes to the end of our ads that further encourage our fundraising. To that point, if the ads affected you, we hope you’ll head over to SaveTheMoney.org and make a donation (which we’ll match) – we’re hoping to raise a lot of money.
